The Sydney Institute of Technology & Innovation (SITI) proudly joined the prestigious Mediterranean Digital Economy Forum during MedaWeek 18th edition 2024 in Barcelona organized by The Association of Mediterranean Chamber of Commerce and Industry (ASCAME) jointly with Cambera (Barcelona Chamber of Commerce).

Represented by Dr. Ghinwa Jalloul, President and CEO, SITI reaffirmed its commitment to bridging the critical digital skills gap across the Mediterranean through innovative upskilling initiatives, particularly in AI and digital transformation.

Dr. Jalloul’s presentation explored the profound impact of artificial intelligence on economic growth, workforce development, and innovation. She emphasized the role of generative AI in fast-tracking digital transformation and outlined the urgent need for tailored training programs to equip the workforce with essential skills for navigating the challenges of the digital age.

SITI’s participation underscores its mission to empower the Mediterranean region to become a global hub for digital leadership and economic progress by equipping professionals and organizations with cutting-edge expertise in AI and digital technologies.

 

ASCAME